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Nonprofit AF

Exploring the fun and frustrations of nonprofit work

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Grantwriting

Donor engagement and the retail-ification of equity and justice

Posted on September 15, 2025 by Vu

[Image description: A scene from Saigon’s Ben Thanh market. Several stalls stacked to the brim with a dizzying variety of things: fruit, coffee, souvenirs, kitchen utensils. Several people are in the aisle, perusing wares. Image by Falco Negenman on Unsplash]

Hi everyone, buckle up (though, at this point in the rapid collapse of civilization, I’m not sure any of us can be more buckled than we already are). Whenever I talk about donors, people get weirdly defensive and all up in their feelings, like a mama bear when someone threatens her cubs. If that’s you, please grab some fair-trade chocolate, a cup of matcha, or whatever else that soothes you before continuing.

I grew up in Vietnam and often go back to visit. One of my favorite places is Saigon’s Bến Thành market, a giant mostly indoor market with about 1500 vendors. I took my kids there one day this summer so they could be immersed in the experience, and they were quickly overwhelmed by people shouting at and beckoning to us to buy souvenirs, dried fish, fruit, clothes, toys, hot food, and electronics. With so much competition all around, who could blame these hardworking vendors for clamoring for customers’ attention and dollars.

Continue reading →

Posted in funding, Fundraising, Grantwriting 0 Comments

Funders, please stop trying to be unique snowflakes

Posted on August 25, 2025 by Vu

[A clear snowflake crystal standing out among other snowflakes, on the tip of what looks like green leaves, possibly pine needles. Image by Aaron Burden on Unsplash]

Hi everyone, if you’ve been having issues getting email notices of new blog posts, my apologies. I’m still tweaking the system and possibly might need to switch to another platform, because this has been irritating. Just be assured that unless something out of the ordinary happens (like I won the lottery), there will be a new post every Tuesday.

A few months ago, I was attending a conference where there was a panel of funders. Someone asked a question about something, and a panelist answered with this joke: “Well, if you’ve seen one foundation, you’ve seen…ONE foundation!” Everyone chuckled; one because the joke was well-delivered with good comedic timing, but also because power dynamics have conditioned nonprofit leaders to laugh at funders’ and donors’ jokes, regardless of their mirthful qualities.

But this joke made me think about how easily we just take things at face value when it comes to funder behaviors, even when those behaviors negatively affect nonprofits and the communities they serve. This oft-repeated joke, when explained, means every foundation is unique and has its own values, processes, idiosyncrasies, likes and dislikes, and so on, and therefore, nonprofits would do well to do their own research on each foundation they approach instead of relying on general advice about funders.

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Posted in Funder Relations, funding, Fundraising, Grantwriting 0 Comments

Script for Lord of the Rings, if it were set in nonprofit and philanthropy

Posted on March 17, 2025 by Vu

[Image description: A house built from a hill, with a round door, covered in plants, including a tree growing out of it. There’s a sign on the fence that says “No admittance except on party business.” This is a scene from Hobbiton, a set built for the Lord of the Rings movies. Image by Thandy Yung on Unsplash]

Hey everyone, hope you’re hanging in there. I’ve been watching my favorite movies as a break from the horrors of the real world. Some are very inspiring. Lord of the Rings, for example, has lots of parallels to our world, including an all-consuming evil and band of heroes trying to save the world. Which, of course, makes me think about what if LOTR were set in our sector. Below is the sample script. Let me know what you think.

***

SCENE 1: RIVENDELL

GANDALF: Despite our best efforts, Sauron has awoken. We have never faced such a threat. As we speak, his forces of foul orcs and Uruk-hai march across all of Middle Earth, laying waste to the land, bringing terror and destruction, especially to the most vulnerable.

ELROND: We must form a fellowship and journey to cast this Ring of Capitalism into Mt. Doom while the rest prepare for war. That’s the only way to defeat Sauron and his evil.

BOROMIR: One does not simply end capitalism. Even with the finest warriors in the land, the odds do not favor us.

FRODO: Still, we cannot stand still and watch the people we care about get slaughtered. You have my organizing skills.

ARAGORN: And you have my advocacy expertise.

LEGOLAS: You have my grantwriting skills.

GIMLI: And you have my logic model.

ELROND: Excellent. Then let us—

SAM: What about you, Mister Elrond sir? You have all the gold and mithril. Will you contribute them to the fight?

ELROND: We have been giving out 5% of our gold every year for you all to fight evil. If we give out more to fight Sauron, we will deplete our cache and then what happens when Sauron is defeated, where’s the funding to rebuild?

SAM: But Mister Elrond, we won’t be able to defeat Sauron if we don’t have enough resources. He’s burning everything to the ground. There won’t be anything to rebuild!

LEGOLAS: He does have a point…Maybe we should increase the gold we give out, from 5% each year to—

ELROND (raises up one hand): We elves do not meddle in the affairs of the lesser beings of Middle Earth. We watch from a distance, giving out 5% of our riches, and then we go to the West to the Undying Lands, the Land of Perpetuity, where as usual none of this really affects us.

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Posted in Funder Relations, funding, Fundraising, Grantwriting, Humor 0 Comments

Funders, stop bringing spreadsheets to knife fights!

Posted on February 4, 2025 by Vu

[Image description: A hand holding a serrated knife, seeming ready for a fight. Image by Paul Volostnov on Unsplash]

A few weeks ago, which now feels like an eternity ago, Inside Philanthropy gave me the award for Philanthropy Critic of the Year, saying “Through his blog Nonprofit AF, he’s long advanced a critique of funders that is irreverent, hard hitting[,] and often cuttingly funny.” It’s nice to be recognized for my ramblings, even if IP didn’t even use the Oxford Comma in the recognition, which is rather hurtful.

Among the other awardees are two that stood out to me:

Highest Return on Investment: Donating to the Heritage Foundation: “We’ve long argued that public policy grantmaking offers the greatest leverage for funders. Exhibit A is Heritage’s long record of outsized influence, which is set to hit a new peak in a second Trump administration with Project 2025 or its equivalent.”

No Kidding Award: The Generosity Commission: “Debuted with much fanfare in 2021, the blue-ribbon commission set out to study the decline in ‘everyday’ donors and found that, well, yes, small-donor giving is down. There’s more in the commission’s hefty report, but was it worth all the rigamarole?”

While it irks me that the Heritage Foundation gets lauded and platformed, there is no denying how horrifyingly effective this funder has been. What we are seeing now with the destruction of democracy and the rise of fascism can be greatly attributed to the work of the Heritage Foundation and aligned right-wing funders. And it will only get worse, as we will find out when Project 2025, which we failed to stop, gets implemented in full and erodes our rights over the coming years, if not weeks.

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Posted in Funder Relations, funding, Grantwriting, philanthropy 0 Comments

Script for The Matrix, if it were set in nonprofit and philanthropy

Posted on January 6, 2025 by Vu

[Image description: A hand, pointing straight at the camera, while concentric circles of ones and zeroes in green text, as well as a curtain of green codes, appear in the foreground and background. Image by geralt on Pixabay]

Welcome back to work, everyone. I hope your holiday break was restful. I was able to hang out with my kids, and when they were asleep, binge-watched all the episodes of Shogun; it was glorious! But now we’re back to the grind, and it is cold and miserable. Sometimes, I think the people who believe we exist in a computer simulation may be on to something, and I find myself looking around, trying to break the fourth wall, hoping whoever is running this simulation would just give us all a reprieve from all this. Maybe they could simulate a world where the forces of good win for once.

Anyway, I’m reminded of the movie The Matrix, where the main character, played by Keanu Reeves, realizes he’s been living in a simulation, trapped along with other humans by sentient machines that are using humans as batteries while creating a fake reality to subdue them and keep them from rebelling. Of course, that makes me think about our sector, and what it would be like if The Matrix were set in nonprofit and philanthropy:

Continue reading →

Posted in Funder Relations, funding, Fundraising, Grantwriting, Humor 0 Comments

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